Created by Leaders, for Leaders in Legal Marketing

The LMA Annual Conference is the only global event focused exclusively on the legal marketing and business development profession. For the past 36 years, this event brings together CMOs to entry-level specialists from firms of all sizes to advance thought leadership in the field and make valuable connections with solution providers, consultants and fellow legal marketers.

Whether you are joining us for the two-day Virtual Extension or the in-person Annual Conference at The Diplomat in Hollywood, Florida, we look forward to reconnecting as the vibrant, welcoming, accomplished community we are for some much overdue face time this fall.




Rise, Refocus and Reconnect at #LMA21

With the theme of Rise, Refocus and Reconnect, the 2021 LMA Annual Conference will be a warm, welcoming and collaborative environment with the educational content that will help you develop strategic planning, overcome your current challenges, increase your professional opportunities and raise the bar for our industry.

From revamping our approach to the agenda to shaking up the networking opportunities to adding well-being activities to raising safety procedures for your peace of mind and more — the 2021 LMA Annual Conference was created with you in mind.



Committed to Safety

While we are excited to bring the legal marketing community back together in person this year, we are also highly attuned to safety and peace of mind as core focus areas for a successful event. We are developing protocols and procedures based on the advice of health authorities and event best practices to provide a safe, invigorating experience for all.

View the Safety and Health page for more information.



New! Virtual Extension Now Available

New this year, we are offering a Virtual Extension of the 2021 LMA Annual Conference for those unable to attend the in-person conference.

This Virtual Extension is a two-day, virtual event held on Thursday, October 28 and Friday, October 29 with a select number of virtual-only breakout sessions and the general counsel/c-suite panel.

As a bonus, Virtual Extension registrants will have the opportunity to view a livestream of the keynote speaker(s) at the in-person conference. 2021 LMA Annual Conference registrants will have complimentary access to the Virtual Extension.

Learn more about the Virtual Extension.



Expand Your Business Pipeline at #LMA21

The LMA Annual Conference is the most significant industry event to raise your company's profile among influential legal marketing and business development professionals. We have refocused this year’s available opportunities to best fit the unique needs of our sponsor and exhibitor community.

Download the 2021 LMA Annual Conference prospectus, and contact LMA Director of Sales Kathy Sveen via email or phone (+1 312 673 5635).