Reconnect With Your Legal Marketing Community

As uncertain times start to give way to a more hopeful future, we look forward to the opportunity to reconnect this fall as the vibrant, welcoming, accomplished community we are for some much overdue face time this fall.

The LMA Annual Conference is the largest global event focused exclusively on the legal marketing and business development profession. For the past 36 years, this event brings together CMOs to entry-level specialists from firms of all sizes to advance thought leadership in the field and make valuable connections with solution providers, consultants and fellow legal marketers.

Who Should Attend?

Are you looking to rise up to your next professional opportunity, refocus on the well-being of yourself and others, or reconnect with fellow colleagues, partners, providers and friends? Then the 2021 LMA Annual Conference is for you!

Whether you are a CMO or an entry-level specialist, the 2021 LMA Annual Conference delivers compelling educational programming and unparalleled networking opportunities — now more than ever with our revamped Adaptive Agenda, new and exciting networking opportunities and well-being activities.

Your non-marketing colleagues would also benefit from attending! The depth and breadth of content featured at the 2021 LMA Annual Conference attracts a broad and diverse range of industry professionals who attend to tackle their most pressing business challenges, identify emerging trends and explore the latest products and services showcased within the expansive exhibit hall.
















Hear From Past LMA Annual Conference Attendees

The LMA Annual Conference is an event I look forward to attending every year! It's my most important opportunity to network with other legal marketing professionals from around the globe, learn from real-world case studies, and discover the best new marketing tools for my firm. The connections I've made at the LMA Annual Conference over the years have become more than just professional contacts — they're a network of lifelong friends
- Jennifer Griffin Scotton, Director of Marketing and Business Development, Brooks Pierce


This is my first time attending LMA and I must say, I'm impressed by how organized and fun it is despite being virtual. I've had the pleasure of connecting and meeting great people who are smart, bright, and funny. As a young professional, I'm very grateful that my job signed me up because this has been a wonderful experience.”
- Shania Jackson, Assistant Account Manager, Berbay Marketing & Public Relations Firm


This was my first time attending a virtual conference as an attendee, and it was amazing! I wasn't quite sure what to expect, but everything was seamless and very well-run. I was impressed! Kudos to all the hard work that everyone put in behind the scenes — it is appreciated so much! This is very different than when I attended last year in Atlanta, but you could still feel the comradery and energy of the group. I'm so glad to have been able to take part.
- Stephanie Hughes, Marketing Manager, Hill Ward Henderson

This conference has been wonderful! I have gained valuable professional advice, and had the opportunity to network with my peers. This was an amazing accomplishment in the age of COVID, and I am thankful to be extended the opportunity to take part.
- Allison Weaver, Practice Management Coordinator, Davis Wright Tremaine LLP


I have to be honest that I was somewhat tentative about this year's virtual format...but I actually enjoyed it tremendously. The educational content was top notch, but also the inclusion of various wellness programs during the day and evening were helpful and memorable and should be continued just like any other offering from the organization. I was able to jump from breakouts into networking within seconds (I met old friends and new contacts even "across the pond!"). I also was able to make efficient use of time in the expo hall and set up follow up meetings instead of trying to stand in line or talk around someone. The technology worked very well and between the ACI folks and Rob Kates, was seamless both as an attendee and presenter. Excellent, bravo and give yourselves a bit pat on the back.
-Jeanne Hammerstrom, Chief Marketing Officer, Benesch


This was my first LMA experience. My colleagues have attended every year, but this year, I was fortunate enough to attend. Put simply, it's been a great week. Great speakers, presentations, topics, socials, etc. It's been everything I could've imagined — and more. I've made several new professional connections, and I've learned so much from some incredible people. The 1:1 speed networking was a fantastic tool, and it was wonderful to get to meet new people and learn about their careers and experiences.
- Michael Panelli, Account Executive, Blattel Communications

I attend to find out about trends, new opportunities, hear best practices and obtain a better understanding of how I can better support my Marketing Director
- Susan J Abraham, COO/CFO, Frantz Ward LLP, 2019


I value peer interactions, career development, all of the education and the chance to 'sharpen the saw'/get out of the office. This conference is so valuable!
- Sarah Holland, Marketing Director, Knox Mclaughlin & Gornall & Sennett PC, 2019


I attend the LMA Conference to stay up to date with current legal marketing practices. Plus I always hear about new strategies and technologies, which I can the take back and implement at my firm.!
- Julia Cottrell, Chief Strategy Officer, Matern Law Group PC, 2019


The Annual LMA Conference is the only industry opportunity to hear about upcoming changes and best practices, while getting the chance to network and build relationships with my peers.
- Melissa Smith, Marketing Director, Hinkle Law Firm LLC , 2019


It's a great opportunity to network with peers & evaluate vendor opportunities.
- Alison Janzen, Director of Marketing & Business Development, Torkin Manes LLP, 2019


I attend LMA to learn about new ideas in the legal marketing world, to learn about best practices, pin points and the future of legal profession. Additionally, expo hall always offers a great overview of all technology available for legal marketers.
- Olga Kovaleva, Relationship Marketing Manager, Manley Deas Kochalski LLC, 2019


The best thing about the LMA Conference is that colleagues from around the world are willing to share their best practices and help others do their jobs better.
-Bobbie Conklin, Business Development Manager, Steptoe & Johnson PLLC, 2019


“As a first-time attendee, there is no a single area of interest I hoped to deepen my awareness of that has not been covered. Bravo!”
- Larissa Pergat, BD & Marketing Manager, Beccar Varela, 2019

As someone new to the legal industry and my first time at LMA I was impressed with how well it was organized, how easy it was to navigate and how much fun it was! Oh, and I learned a ton!
- Brenda Poor, Communications Specialist, Lathrop Gage LLP, 2019


The thing I was told when I entered the Legal Marketing Industry 20 years ago was 'Join LMA' and 'Do the Annual Conference' I did both and they are invaluably linked to the success of my career. I always learn so much and now share as much.
-Tom Mariam, Associate Director Communications, Jones Day, 2019


There are many conferences out there for marketing professionals, but this is the only conference relating to our niche. Legal Marketing is no easy feat, but I am empowered leaving here today.
- Christine Mosley, Marketing Manager, JND Legal Administration, 2019


They say two heads are better than one; hundreds of like minds are exponentially better! I love sharing ideas, strategies, experience, and yes sometimes share the pain, with my LMA colleagues.
- Katherine Hutchinson, Business Development Specialist, Stikeman Elliott LLP, 2019


After each conference I come back to the office re-energized and inspired by what I've learned and who I've connected with at the Annual Conference.
-Kaley Green, Manager Marketing & BD, Fogler Rubinoff LLP, 2019


The LMA Annual Conference is unquestionably the most valuable, helpful and insightful gathering of legal marketers — I always return to my firm with new ideas, creative solutions, fresh perspective, and deeper understanding.
- Nicholas Hampton, Senior Marketing Coordinator, Mitchell Silberberg & Knupp LLP, 2019


I am attending LMA as a first-timer, but it feels like my 100th. This is because everybody I have met — all ages, stages, executive levels, and locations — has been nothing but supportive, collaborative, curious and welcoming. I am learning from everybody; their passion for their work & to acquire more knowledge in both their jobs and the industry as a whole is contagious & inspiring.
- Jill Zwetchkenbuam, Client Relations Specialist, Goulston & Storrs PC, 2019

The LMA Conference inspires me to go back to my firm with fresh ideas and renewed enthusiasm.
- Kathy Kildea, Marketing Director, Goodman Allen Donnelly, 2018


I attended the LMA conference to learn about new trends in the legal marketing community and connect with peers.
- Denice Jayaram, Business Development Manager, Stinson Leonard Street LLP, 2018


I am so happy I attended my first LMA conference this year! I came to network and learn. I'm leaving with so many new tools and fantastic friends!
- Michelle Finkbeiner, Director of Practice Development, Jackson Kelly PLLC, 2018

The LMA conference allows me to connect and network with my peers from other firms to learn, share and take back ideas that I can implement right away.
- Stefanie Knapp, Senior Digital Marketing Manager, Allen Matkins, 2018


The LMA Annual Conference is the gathering of professionals and friends that I most look forward to throughout the year!
- Tasneem Khokha, Managing Director, GrowthPlay, 2018


Attending the LMA Conference gives us the opportunity to hear from thought leaders and subject experts on trending topics at law firms.
- Jerry Young, Sales Executive, Thomson Reuters, 2018

“The ability to reconnect with colleagues across the US and meet new people is invaluable at this conference.”
- Jennifer Larivee, Director of Marketing, Akin Gump Strauss Hauer & Feld LLP, 2018


“I am new to legal marketing and a solo marketer, so LMA is essential to my success.”
- Katelyn Smith, Marketing Director, Anderson & Kreiger LLP, 2018


“The learnings are on trend, the speakers are expert and the networking and community are outstanding!”
- Dianne Rychlewski, Director of  Marketing & Business Development, Bax Securities Law, 2018


“I attended the conference to broaden my network and to learn tips and tricks to help me navigate the legal marketing world!”
- Kina Thornton-Frazier, Marketing Manager, Bayard, 2018


“(As a) first timer, (I attended) to learn more about what business development and marketing efforts are being used successfully in different areas.”
- Alex Kemp, Director of Marketing & Business Development, Bernstein Shur, 2018


“I attend the LMA Annual Conference not only for the informative sessions, but the networking, which is priceless!”
- Kelli Berry, Director of Client Development, Burch, Porter & Johnson, 2018


“The LMA Conference exceeded my expectations.”
- Danica Little, Attorney, Danica Little Law, PLLC, 2018


“The topics are always fresh and engaging. Speakers are well-vetted and are true experts. I also love catching up with colleagues at other firms.”
- Sarah Adams, Marketing Manager, Ford Harrison LLP, 2018

“(I attend) to stay up-to-date with latest trends and technology specific to law firms — the exhibitor hall is critical to that as well.”
- Cheryl Hanley, Director of Marketing and Business Development, Frantz Ward LLP, 2018


“LMA is a great opportunity for us to connect with our customers, partners and prospects.”
- Dan Dowling, Director of Marketing, Introhive, 2018


This was my first time attending LMA and I found it to be very informative… It was a wonderful opportunity to meet other LMA professionals and I am returning to Kutak Rock invigorated.”
- Sherida Raymer, Business Development Manager, Kutak Rock LLP, 2018


“LMA provides continuing marketing education. I attended… because I wanted to grow and learn ways in which I can contribute to the professional industry.”
- Melanie Canto, Martech Coordinator, Lowenstein Sandler LLP, 2018


“ We primarily work with law firms. Great event, very well organized, excellent audience, hits our sweet spot.”
- Barbara Ozimic, Marketing Manager, OnePlace, 2018


“ (I attend for) our LMA family and sharing. The relationships I make and strengthen are my favorite LMA benefit.”
- Helena Lawrence, Senior Manager, Orrick, 2018


“After 15 years in the industry, I find the LMA conference helps me re-energize and get excited about the legal industry and my role at my firm.”
- Tamara Bergstrom, Marketing Manager, Varnum LLP, 2018


“To interact with individuals from other firms and exchange ideas about marketing trends, etc.”
- Tarra Jenkins, Regional Director of Client Services & Development, Vernis & Bowling, 2018