Registration Information for #LMA21

We’re excited for you to join us for the 2021 LMA Annual Conference, taking place Friday, October 22 – Sunday, October 24, 2021 at The Diplomat Beach Resort in Hollywood, Florida! This year’s conference is built with you in mind — from your safety to shaking things up in educational and networking opportunities to well-being activities and more. It will be unlike any LMA Annual Conference you’ve experienced in the past!

If you are a member, please proceed with registering by clicking on the button below. If you are not yet a member of LMA, we encourage you to join today to gain maximum value out of year-round membership benefits on top of the significant discount to conference that all members enjoy. Read below for more information on the case to join LMA before registering for the conference.

Register today

New Requirement for In-Person Attendance*

For public health and safety reasons, everyone attending LMA 2021 in person will agree to comply with all health, safety and distancing guidelines and must be fully vaccinated for COVID-19 before arriving onsite.

These rules apply to all in-person attendees, speakers, sponsors, exhibitors and LMA staff, regardless of your registration date. Learn more on our health and safety protocols page and our FAQs page. If you have any questions or concerns regarding these rules, please contact

*Updated as of August 17, 2021

For those unable to attend the in-person LMA Annual Conference, we are offering a two-day Virtual Extension held on Thursday, October 28 and Friday, October 29.
Previously registered for the 2021 conference? If you wish to update or change your conference registration, please contact or call +1 312 321 6898. For those that rolled over their 2020 conference registration to 2021, you should have received a few emails from our Registration Team with your unique code to complete the successful transfer of your registration. All attendees are required to abide by our current health and safety protocols.


Registration Options and Rates

2021 LMA Annual Conference (Friday, October 22 - Sunday, October 24)


Early Bird Registration

Register & Pay by
September 10, 2021

Regular Registration

Register & Pay After
September 10, 2021

LMA Member $1,545 $1,645
All Others $2,045 $2,145

Pre-Conference Programs


LMA Members

All Others

Be a Dot Connector
Solo/Small Team SIG
In collaboration with the Plaintiff Firm SIG

October 24, In Person

$595 $695
CMO Summit: Walking in Their Shoes — What Has Changed?
CMO/Senior Marketer SIG

October 24, In Person
Registration Limits Based on Role

$695 $795
Harnessing the Power of PR
PR & Communications SIG

October 24, In Person

$595 $695
Rise of the Legal Marketing Technologist
Marketing Technology SIG

2-Part Series on October 5 and October 12, Virtual
$495 $595


Virtual Extension


LMA Members

All Others

Two-Day Virtual Extension

October 28-29, Virtual
$399 $499


All 2021 LMA Annual Conference registration prices are in U.S. dollars and listed per attendee.

All paid LMA Annual Conference registrants and speakers as well as Virtual Extension registrants will receive complimentary access to the 2021 Conference Recordings Bundle, which includes videos, audio and synced presentations for all conference sessions — with exceptions made for select sessions and pre-conference programs, and subject to speaker agreement. The Conference Recordings Bundle is not included in complimentary or sponsor/exhibitor registration.

All presenters receive 50% off the early access pass registration rate. More information will be shared with accepted speakers in July.


Become a Member

If you aren’t a member of LMA, it makes financial and value-added sense for you to do so before registering for the annual conference as a non-member. The cost of membership is the difference between the conference member and non-member rates, and, by becoming a member, you gain access to all LMA member benefits through December 31, 2021. It’s as if you can test drive membership for the year at no incremental cost than if you just paid for a non-member conference registration.

Join today to unlock your conference discount, and start benefitting from year-round engagement opportunities today.

Group Bookings

A group of 4 attendees booking together as a group receive a 5% discount on the total registration price.*

A group of 5 or more attendees booking together as a group receive a 10% discount on the total registration price.*

* Group booking discounts apply to the main conference fee only. All attendees must be from the same company and must book together in one transaction. At least one attendee must be a current LMA Member. Substitutions are permitted, but this booking is non-refundable. This discount is not applicable to speakers, but they can be included in your overall “count” of attendees.


Conference Safety Measures

As we plan for a live LMA Annual Conference in October 2021, the health, safety and well-being of our attendees, sponsors, exhibitors, speakers and staff remain paramount. We are monitoring the pandemic, event recommendations and the advice of health authorities to inform LMA’s safety measures and protocols and will share specifics closer to the live event.

Conference Registration Terms and Conditions

Registration fees apply to the individual and cannot be shared among people from the same firm or company.

Registration Deadlines

Registration is open to all members, prospective members and other interested individuals as of May 24, 2021, with the opportunity to secure a discounted rate if registered on or before September 10, 2021. All registrations received after September 10, 2021 will incur the full registration rate. Payment must be submitted at the time of registration, or by the respective registration deadline, in order to receive discounted rates.


All registrants will receive an email confirmation/receipt of registration. If you do not receive confirmation from LMA within 24 hours of registering, please contact us at or at +1 312 673 6894.

Payment Policy

All payments must be received in full by the conference date, October 22, 2021, to gain access.

Registration Change Policies

We want to assure you that you can secure your place at the LMA Annual Conference, knowing that your investment won’t be lost should your in-person attendance no longer be possible.

As we are all facing uncertainty due to COVID-19, we will offer a no-fee cancellation option until Friday, July 30, 2021.

In addition, should pandemic circumstances or local restrictions on gatherings/travel be imposed and the in-person 2021 LMA Annual Conference transitions to a fully virtual event, we will contact you with an update on your registration options.

If you elect to cancel your registration after Friday, July 30, 2021, the below cancellation fees and options will be assessed.

Cancellation and Refund Policy

All cancellation and refund requests must be made via email to Cancellation requests will be honored according to the following schedule:

Cancellation Date
Eligible Refund
Before July 30, 2021
Full refund
July 30 - September 30, 2021 Full refund less a $150 handling fee
After September 30, 2021
No refund


If you are unable to attend the conference‚ you may designate a substitute to fill your spot. The registration fee will be adjusted based on the substitute’s LMA member status. Substitution requests must be made via email to no later than Friday, October 15, 2021. There are no refunds for no-shows. Any requests for refunds of room reservations must be made directly with the hotel.


Promotional Photos and Video

LMA conference registration implies consent that any pictures, screenshots and video taken during the conference can be used for conference coverage and promotional purposes. LMA is able to use your likeness without remuneration.

Consent to Share Contact Information

By registering for this LMA conference, you are consenting to receive conference-related communications in addition to sharing your contact information publicly on attendee rosters. You will have the ability to withdraw your consent at any time by contacting




Please check our FAQs, which is continuously updated based on received questions.

As always, please don’t hesitate to contact us directly with any additional questions you may have about the LMA Annual Conference and/or registration procedures at +1 312 673 6894 or via email at